With the increasingly fierce market competition, the construction of enterprise culture has become an important part of the core competitiveness of enterprises. Recently, a forum on "Corporate Culture Construction: An Important Way to Shape the Core Competitiveness of Enterprises" was held in Beijing. Many industry executives gathered together to discuss the significance and practice of corporate culture construction.
At the forum, experts pointed out that corporate culture is the soul and soft power of an enterprise, and it is a comprehensive embodiment of corporate values, business philosophy, and ethical standards. A healthy, positive and harmonious corporate culture helps to gather the strength of employees, enhance the brand image and enhance the competitiveness of enterprises.
Participants discussed how to build a corporate culture. They believe that, first of all, enterprises should clarify their own core values and business philosophy to ensure that corporate culture is consistent with corporate strategy; secondly, strengthen staff training and education to cultivate employees' sense of belonging and loyalty; thirdly, advocate integrity, innovation, unity and other positive enterprise spirit to create a good working atmosphere; through rich and colorful cultural activities and brand promotion strategies, enhance the social image and influence of enterprises.